Studio
In its current form CIP is the creative playground and folio of Founder/Creative Director Pete Johnson, who primarily operates out of a shed studio on Wadawurrung Country – The Surf Coast of Victoria, Australia.

When founded in 2005, CIP stood for ‘Can I Play’. This approach of having a crack while enjoying the ride has always been at the core of the work carried out in the studio.

In 2017 CIP was engaged to create the brand for Up where Pete is now in-house Head of Brand, Creative & Art. The Up app is designed, built and operated by an incredibly talented team – all work at Up is highly collaborative.

–
Sharp thinking – Artistic expression – Distinctive Results.
Enquire
CIP Studio is not currently seeking additional client work.

General, artistic or media enquiries are welcome. Please feel free to get in touch with Pete via email at: info@cipstudio.com.au
Contact

Email ⟶ info@cipstudio.com.au

Instagram ⟶ @cip.studio

CIP would like to acknowledge the Wadawurrung people of the Kulin nation, the traditional custodians of the land on which we operate today – and pay our respects to their Elders past, present and future, and extend that respect to other Aboriginal and Torres Strait Islander people.
More Soon

1/75

Tippy Tay
Brand Creation
Sign Design
Tippy Tay
Brand Creation
Sign Design
Up Digital Bank
Brand Creation
Up Banking App
Brand Evolution
Street Campaign
Up Digital Bank
Brand Creation
Buff Nail Studios
Brand Creation
Buff Nail Studios
Brand Creation
Sign Design
Buff Nail Studios
Brand Creation
Sign Design
Grill'd Brand Refresh
Packaging Design
Love Logo Design
Grill'd Brand Refresh
Burger Face Logo Design
Identity Update
Sou'West Brewery
Brand Creation
Sou'West Brewery
Brand Creation
Sou'West Brewery
Brand Creation
Packaging Design
Riparide Logo / Identity Design
Espy - Hotel Esplanade
Bottled Cocktail Design
Negroni
Brick Lane Brewing
Packaging Design
Illustration
Brick Lane Brewing
Packaging Design
Trove
Brand Design
Product Graphic Design
Trove
Brand Design
Product Graphic Design
Trove
Brand Design
Product Graphic Design
Lenny Cafe Brand Creation
Menu Design
Lenny Cafe
Sign Design
Lenny Cafe
Interior Art Concept
Capi Sparkling Mineral Water
Brand & Identity Creation
Packaging Design
Capi Sparkling Mineral Water
Packaging Design
Capi Sparkling
Packaging Design
Espy Merch Design
Hotel Esplanade
Hotel Esplanade
Sign Design
Espy
ORDER E-Sports
Brand Creation
Motion Design
ORDER E-Sports
Brand Creation
Logo Design
Village Belle Hotel
Brand Creation
Sign Design
Farini Brand Creation
Logo Design
Up Bank
Logo / Identity Design
Debit Card
Up Digital Bank
Brand Creation
Card & Mail Pack Design
Up Bank
Pause-Fest Activation Design
Moby Cafe
Sign Design
Moby Cafe
Sign Design
Buff Nail Studios
Brand + Sign Design
Heresy Cafe
Sign Design
Melbourne CBD
Grill'd Therapea
Burger Illustration
Grill'd Plant Powered
Grill'd Plant Powered
National Campaign
Illustration
Hello Jose
Brand Creation
Hand Painted Mural

Tippy Tay
Brand Creation
Sign Design
Tippy Tay
Brand Creation
Sign Design
Up Digital Bank
Brand Creation
Up Banking App
Brand Evolution
Street Campaign
Up Banking App
Brand Evolution
Street Campaign
Up Digital Bank
Brand Creation
Buff Nail Studios
Brand Creation
Buff Nail Studios
Brand Creation
Sign Design
Buff Nail Studios
Brand Creation
Sign Design
Grill'd Brand Refresh
Packaging Design
Love Logo Design
Grill'd Brand Refresh
Burger Face Logo Design
Identity Update
Sou'West Brewery
Brand Creation
Sou'West Brewery
Brand Creation
Sou'West Brewery
Brand Creation
Packaging Design
Riparide Logo / Identity Design
Espy - Hotel Esplanade
Bottled Cocktail Design
Negroni
Brick Lane Brewing
Packaging Design
Illustration
Brick Lane Brewing
Packaging Design
Trove
Brand Design
Product Graphic Design
Trove
Brand Design
Product Graphic Design
Trove
Brand Design
Product Graphic Design
Lenny Cafe Brand Creation
Menu Design
Lenny Cafe
Interior Art Concept
Buff Nail Studios
Brand + Sign Design
Capi Sparkling Mineral Water
Brand & Identity Creation
Packaging Design
Capi Sparkling Mineral Water
Packaging Design
Capi Sparkling
Sign Design
Melbourne CBD
Moby Cafe
Sign Design
ORDER E-Sports
Brand Creation
Motion Design
ORDER E-Sports
Brand Creation
Logo Design
Up Bank
Pause-Fest Activation Design
Up Bank
Logo / Identity Design
Debit Card
Up Digital Bank
Brand Creation
Card & Mail Pack Design
Farini Brand Creation
Logo Design
Village Belle Hotel
Brand Creation
Sign Design
Espy Merch Design
Hotel Esplanade
Hotel Esplanade
Sign Design
Espy
Grill'd Therapea
Burger Illustration
Grill'd Plant Powered
Hello Jose
Brand Creation
Hand Painted Mural

Sharp Thinking — Artistic Expression — Distinctive Results.

We are passionate about memorable visuals not tricky trends.

Your brand’s unique personality is paramount to its relevance and success — anything else is the same as everything else.

Case Study ⟶ Up Digital Bank1/16

Up Digital Bank
Pause Fest Activation
Up Digital Bank
Brand Creation

Up Digital Bank
Pause Fest Activation
Up Digital Bank
Brand Creation

Brand Strategy ⟶ Brand Creation & Design ⟶ Creative Direction ⟶ Art Direction ⟶ Motion & Graphic Design

Case Study ⟶ Grill’d Burgers1/32

Grill'd
Brand Refresh
National Signage Rollout
Grill’d
Brand Refresh
Logo Design
Grill'd Burgers
Packaging Design
Grill'd Burgers
Asset/Logo Graphic Design
Grill'd
Interior Brand Art & Design
Grill'd
Re-Brand
Grill'd Burgers
National Window Campaign

Grill'd
Brand Refresh
National Signage Rollout
Grill’d
Brand Refresh
Logo Design
Grill'd Burgers
Packaging Design
Grill'd
Interior Brand Art & Design
Grill'd Burgers
Asset/Logo Graphic Design
Grill'd
Re-Brand
Grill'd Burgers
National Window Campaign

Brand Strategy ⟶ National Brand Visual Re-fresh ⟶ Creative Direction ⟶ Graphic Design ⟶ Sign Design ⟶ Asset Creation ⟶ Illustrati0n

Case Study ⟶ Lenny Cafe1/17

Lenny Cafe
Brand Creation

Lenny Cafe
Brand Creation

Strategy/Positioning ⟶ Brand Creation⟶ Interior Creative Direction ⟶ Graphic Design

⟶

If was the desire of the client for this venue to make a statement while responding to the location – a few blocks from the beach, a few minutes drive to the city CBD. Above all, Lenny needed to be the easy choice for locals.

Our brand concept was based around creating something breezy yet bold. This vision was then briefed to the interior designers ‘Golden’ to ensure brand and fit-out were intrinsically aligned.

Photography: Tony Mott, Pete Johnson

CIP
Brand — Creative — Design Studio.
⟶ Established 2005
Location ⟶ Wadawurrung Country
Email ⟶ info@cipstudio.com.au
Instagram ⟶ @cip.studio

©MMXXIICIPSTUDIO